Many Canadian executives are confused about what cloud computing is, and are worried it’s not a safe way to store important company information, even as the technology promises competitive benefits for flexibility and cost cutting, Microsoft Canada Co. says.

Cloud computing is “a general term for anything that involves delivering hosted services over the Internet,” Microsoft said. From posting content to the Internet to storing data to search services for websites, there are constant updates being made to the cloud-based services businesses can use to reach customers and build businesses.

“We have a long way to go in helping Canadian C-Suite fully understand what the cloud is, what it does and the difference it can make in efficiency, profitability and success of their organizations,” said Janet Kennedy, president of Microsoft Canada.

Microsoft says that many businesses could save money by running programs in the cloud and they can make starting a technology business cheaper, since many services are pay-as-you-go.

In fact, many people are already using cloud-based services, even if they don’t know it, and many company chief information officers have more cloud services in their IT departments than they realize. Microsoft said that almost every business already uses one cloud-based service, whether it’s e-mail, a collaboration system or data storage.

But many Canadian businesses, especially small and medium sized enterprises, are fearful of the cloud. The study found that 45 per cent of respondents think storing their company’s information in the cloud would be unsafe.

Businesses have been bombarded with cautionary tales of data security breaches at companies such as Target, Home Depot and JPMorgan, and that’s contributing to a climate of uncertainty and trepidation around privacy.

Sometimes, multinationals mandate globally scaled solutions that cater to a theoretical average but have little relevance for local operations. Other times, multinationals tailor solutions too much to each local subsidiary’s specific circumstances. Predictably, many of scaling’s benefits and cost savings evaporate.

A 2011 McKinsey Quarterly article called this problem the “globalization penalty”: leadership’s attention wanders, the cost structures of regional subsidiaries (including global head-office charges) soar, and local operations buckle under internal bureaucracy. What’s more, McKinsey research shows that high-performing global companies consistently score lower on several critical dimensions of organizational health than more locally focused companies do. Customer service suffers too as multinationals struggle to compete with leaner local or “new economy” competitors.

Over my long career, I’ve experienced various flavors of the globalization penalty at major multinationals. From 2009 to 2013, at Unilever, I helped lead an initiative to remove organizational complexity customers didn’t value while retaining essential elements of organizational scale. In this article, I elaborate on the underlying challenges that vex global organizations and suggest some new solutions that have been emerging through advances in information technology. Then I present a case study of Unilever’s experiences in trying to adapt its organization and to create a new architecture for global services. That journey is far from complete, but it has already delivered some of the speed and organizational simplicity that motivated us to undertake it. Unilever’s experience also suggests some useful lessons—for example, about the power and limits of technology.

The perils of functional silos

Just about every multinational company was once a local enterprise—and a very successful one at that. This is not ancient history. As recently as the 1980s, many multinationals were managed largely on a local-for-local basis: in nearly every country where they did business, there was a site with a factory, a warehouse, sales, marketing, some R&D, and support staff. Problems could often be solved within a radius of 200 meters. The business was well understood because oversight was local. Most important, a company was close to its customers and could act as quickly as circumstances required.

Using prepaid credit card is quite in vogue nowadays while in foreign trip and you are advised to consider the same thing if you are planning for an exciting trip. It prevents you from carrying cash that is quite risky and makes you travel stress-free and fantastic.

With the arrival of this card, travellers no longer carry cash with them while travelling. It may be possible that travellers get mugged and feel helpless. However, one can definitely avoid any such situation by carrying prepaid card. Even if your prepaid credit card gets stolen, you just need to inform your service provider about the same and they then instantly block the service and also offer a replacement.

So, even if you face the situation where you card is stolen, still you are entitled to claim the insured amount, which is preloaded on your card. More and more, using such card in many stores can also earn a great credit score.

Using such card in many stores can also earn a great credit score. This is certainly true for those people who have bad credit scores. You can definitely improve your credit scores by showing that you pay bills on the given time period. This will be quite helpful for those people who need loan, home rentals or also mortgage services. Prepaid credit card, on the other hand, also helps you set your budget and you can’t exceed the same. This will definitely help you in spending money on the necessary items and prevent your leisure expenses.


What is important in Business. The importance of communication in each and every activity of the life, but businesses need to explore more and more factors that make business communication powerful and effective. Communication in every mode should be designed and delivered after analysing the four basic questions discussed below. Prior to release a message you must have an authentic reply for each question.

What is going to be said?

Message is the soul of a communication and advertising where content is honoured as the king of marketing. Unique, interesting, engaging and informative content always accelerate the growth of listeners and the target audience. An ingeniously created message is an activity the message influences deeply in their decision making process.

Who said it?

Who said, is more important than what has been said, because people are image conscious and they respond only when an influencer talk to them. Are the audience familiar with the sender of the message? These million dollars questions instantly signify the importance of branding and image building. In fact people recognise a brand they overlook an individual or a business entity unless it is known to them. That’s why businesses hire celebrities to endorse their products and services because the amalgamation of the two strengthen the image of the endorsed entity.

Where it is going to be said?

Factors like target audience, nature of the product/service, marketing budget, socio-demographic profile of the target region and others must be studied very carefully before finalising the media. The marketing and PR team should measure the efficacies of different television channels, social media channels, newspapers and magazines. More reputed the media/vehicle more leverage will get the communication and people will trust more on the information shared with them by the marketer/organisation.

Takeout menu printing and that of business cards is an important business, because it effect with your clients. World business is getting tougher by the day and only promotional stunts keep business ventures alive.

Definitions printing business cards is defined as producing promotional messages. The message contained in the cards are address for the business, job title of the holder and contact numbers of the same.

Colorful of pictures or images which is given to prospective customers, clients can be more easier to have a glimpse of what is being offered. On the other hand takeout menu is basically a promote your pruducts.

The reasons why the printing business will never let you down.

Stiff Competition

Nowadays restaurants have so much competition to beat regardless of the type or cuisine they prepare. As restaurants keep increasing there is need for the business owners to employ new and unique initiatives which will help them grow in harsh environments. Takeout menu printing is ideal just like the business cards. With the two the restaurants can reach more customers and showcase what they have in store. Meanwhile they could also include more promotional techniques such as freebies. Competition is one of the most important reasons why restaurants will always need a boost.

Calling on Customers

Business cards also have company logo and other pieces of information like business locations and contacts which are ideal to direct a customer. They have nice pictures of delicacies and different foodstuffs which are appealing to the eye. For example, has many details that will certainly impress customers. As they mouth water the customers they play an important role in calling them or luring them into buying food. They will not have to struggle looking at online portals to get what they actually need at any given time. Once a potential client sees what you offer they will just be looking for you.


Can you find your customers easy? Managing your business you have to find clients or customers. That means you need to let people know that your business exists and what you do. So what you do? You shout in the street with loud speaker? No, way- advertise is the Answer. But How effectively your advertise to do your business? Magazine, TV, Billboard etc…is it effectively?

Make a plan about your advertise, who’s will be your target?

It helps a LOT to know where your customers hang out. You will find your customers at certain community or sporting events. In this area your message will be read and become effectively.
Make it different from your competitor
It is a very important to make a communicate consistently and tell the story about your product, what makes you special?

Create a referral program

Promotion by Word of Mouth is more effective and cheaper. By create referral is also very tight to your business. Most importantly, start by ensuring that every single customer contact you and your staff have leaves the customer feeling great about you and your business.

Social media presence and website

Technology is very strong influence to grow business, develop your social media channels, encourage your customers to “Like” your pages, ask your friends to share your messages. Create good content on your website, blog or social media that provides value your products and helps give a solution for customer. Let people know you are in business because you know what you are doing!

Your primary message

It means you have to be Consistent to your branding. Most people have to see a message a minimum of 10 times before they will notice it. Make it the message simple and effective and use the same messaging across ALL your communications channels.


People watch video, and if you’re not using this medium to share at least part of your message, you’re not effectively reaching most prospects, including B2B. Are you looking for ways to increase your traffic and subscribers? YouTube show designed to help you “discover your inner geek,” by focusing on productivity, apps and more.

YouTube is an essential marketing component for almost all companies these days. The process of uploading video content to the platform couldn’t be simpler, meaning it can be integrated into any marketing plan. If your company and brand are looking for engagement, YouTube presents one of the most underutilized marketing tools available.

Online video marketing provides businesses with the opportunity to build trust and establish themselves as an authority in their industry.

Building Trust and Credibility with Your Market

Businesses must provide their target markets with reasons to consider their products and services. Videos uploaded to YouTube highlighting people having success with your business or explaining why they used your services are a great way to reflect positive light on your small business and build trust with your target market. Every small business can use video testimonials to build trust for their brand, and credibility for their products and services. But remember, although the videos must be professional, they do not need to have the same production budget as Google. Simple steps such as briefing your client fully before filming, using the right equipment and choosing the right angles to film, should help you create a professional and engaging video.

Establishing Authority in Your Industry

YouTube presents a fantastic opportunity for businesses to establish brand recognition. It provides your business with an opportunity to build authority and recognition by uploading content featuring your input and expertise in the form of online video. Businesses can even embed YouTube videos on their websites to highlight their expertise and help convert interest into sales.


How you create a business idea? As You know there are many ways a business idea. Hobby is the first idea to make small business. It can started making crafts, jewellery, cakes, etc. to give to friends and family as gifts, never with the intention of actually selling them, and of course received rapturous praise. So thrilled with the gifts, their friends and family and you often heard the word like “have you ever thought about turning your hobby into a business”.

Can I really do this? What the answer? The answer is simple, first you need to evaluate your business idea. Evaluating your business idea doesn’t mean determining if it is a good or bad idea, but it’s to determine if there is a market for your product, how much money you need to start-up and run the business, and who your competitors are.

The first you do is call it the Pre-Business Plan.

  • Creating a customer profile
  • How your product or service will solve a problem for your customer
  • Defining how and where you are going to sell to customers in your area
  • Who your competitors are and the price they charge
  • Pricing and costing your product
  • Identifying industry trends that can help or hamper your business
  • Government laws and licensing that apply to your business
  • Marketing and sales strategies
  • And the required resources to make the business work and grow.

After going through this exercise, you’ll be better prepared to create your business plan and have a better understanding of what is involved with starting a business. From Business Mapping and Market Research, to branding and pricing and costing your product .

Social Innovation in Business

Social enterprises are businesses whose primary purpose is to serve the common good. They know what they are doing, who they are aiming to help and how they plan to do it. Social responsibility has come a long way in the last 10 years. There have been major leaps forward for businesses of all shapes and sizes, this is a marketing tactic, embracing the community they work in.

They sell or produce goods or services to generate income which is used to achieve their social goals. All profits and assets are used to give back and are not distributed to shareholders. Measuring success a balance of both social and financial values. the triple bottom line is an accounting term for measuring the social, environmental and financial impact of a business.

Social entrepreneurs are individuals who recognize a social problem and use their entrepreneurial skills to create a program, business or process to find a solution. Example: One of BC’s most well-known social entrepreneurs is Mark Brand. With a show on the Oprah Network and TEDTalks under his belt, his mission is to share the importance of sustainable business models.

Social innovation is used to describe the type of initiative, product, process or program that has been developed to improve the social landscape. It’s the idea the social entrepreneur conceives that the social enterprise is built upon.

Today social enterprises are finding financing from more traditional business investors with finance and technology backgrounds, who are developing new financing structures to recognize triple bottom line returns.

The results of social innovation are all around us. Self-build housing, community gardens, consumer cooperatives, holistic health and medicine and social purchasing portals. We live in an innovative province where those new ideas can be applied to make the communities we live in a better place. So we can say The Growing World of Social Innovation


Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Brand is your promise to your customer. Your brand is derived from who you are, who you want to be and who people perceive you to be.

what exactly does “branding” mean? How does it affect a small business like yours?

Your brand tell them what they can expect from your products and services, and it differentiates your offering from your competitors. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.

Brand Strategy & Equity

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too. Strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command.

The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. You can take example like Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it’s not just the shoe’s features that sell the shoe.