A beautiful woman stands on the big stage at the International Consumer Electronics Show (CES) 2014, Las Vegas, USA. She is Marissa Mayer, CEO of Yahoo.
At that stage, Mayer boldly revealed big plans Yahoo in 2014. Is it?
Launch CNN Money, Thursday, January 9, 2014, Mayer said that Yahoo plans this year, ranging from launching new applications, new sites, new acquisitions, and improvements to existing products.
” Two great products that will be launched Yahoo this year, is Yahoo Magazines and Yahoo News Digest. Was a great strategy of Yahoo in the media business, ” said Mayer.
He explains, the Yahoo News Digest is a product that incorporates a lot of technology. Especially technology invented by a young developer Nick D’Aloiso. Yahoo has purchased an application called Summly on U.S. $ 30 million (Rp367 billion) in 2013 ago.
” Yahoo News Digest is designed to provide information twice per day. Contents of this application were written by a computer, but editing is done by humans, ” said Mayer.
” Any information presented refers from various sources, such as text, images, videos, maps, and additional links, ” he explained.
While Yahoo Magazines are an online news content information through the interface that is powered by Tumblr. Users can read the treats content via a computer or tablet device.
” All the ads in Tumblr now powered by Yahoo. Expected that this will increase ad revenue through social media platforms, ” said David Karp, CEO of Tumblr, in the same place.
Mayer also said that Yahoo has improved for Smart TV applications. Giant technology company that this month the 19-year -old even promises a TV and movie streaming service that is tailored to the schedule of its users.
In addition, one of Google ‘s first employees also announced it has acquired Android, Aviate, which is an application that is able to provide the right information at the right time. This application is similar to Google Now and Apple’s Siri.
” The future is something that is a contextual search, ” said Mayer.