Opt-in email lists can either be the key to your online business success or end up becoming the great down fall of what could have been a fabulous online business for you. Unfortunately, with so many opt-in email myths creating such a stir, it can be difficult to decipher between helpful information and not so helpful information. So I am here to help.
Myth number one: Email is ineffective for marketing because there simply aren’t enough people with active email accounts.
This is not accurate. If you are trying to build an online business, then you are looking for people who are already online and who tend to do business online. Every day the internet grows by another 3% through upgrades, additions, and of course first time users. Those who have any type of online account also have an email account, as internet connection software includes email as part of the package.
Myth number two: Email marketing offends people and turns people off to my business.
This is not accurate, either. It is spam that offends people and turns people off to your business. Always seek out permission, which is why we call it opt-in email lists. Opt-in emails lists is short for optioning in. People are choosing to be a part of your transmissions.
