• Monday, March 28th, 2011
Every Internet Marketer knows that unless you have people visiting your internet business, (traffic), the fact that you have an amazing, in-demand product/business or service and a tried and tested sales-letter with a stratospherically high conversion rate, it will mean nothing because with no one looking at you, you have no one to sell to and therefore will sell precisely nothing!
The good news is that even as a total “newbie” to internet marketing, without a large mailing list to market to and with your website languishing on the 200th page of Google, there are well tested and proven methods of internet marketing that can dramatically increase the level of traffic to your internet business.
Before we go any further however, it is important that you understand that SEO (search engine optimization) is not the be-all-and-end-all in terms getting huge amounts of traffic to your internet business! Search engine result pages are themselves only web pages, just like other websites on the internet. Many people, you and I included, use the various search engines to search for information which brings them to that search engines results pages. If the link to your internet business is at the top of the results page, more people will see it and you will receive more traffic! Fantastic. Read more
• Saturday, March 26th, 2011
Glocal or more frequently Glocalization is a word now in more common usage that has, surprisingly, been around for almost 2 decades. According to Wikipedia it was coined a generation ago by Dr. Manfred Lange in Bonn, Germany in 1990 while preparing for the Global Change Exhibition. He was interested in the interaction between local, regional and global interactions hence coining the term GLOCAL.
Such forces are recognisable in efforts to prevent or modify the plans for the local construction of buildings for global corporate enterprises. These global entities are generally well-known brands – the Macdonalds, Asda/Walmart, Tesco, Sainsburies et al. For example, in The World is Flat, (Amazon.com), Thomas L. Friedman talks about how the Internet encourages glocalisation, such as encouraging people to make websites presented on the Global Internet in their native and hence local languages. In the Uk evidence can be seen of glocalisation where the big four supermarkets (the global marketers) have destroyed the small business by taking away the local market. The average High Street or shopping mall no longer has an independent baker, butcher, fishmonger, florist or grocer. All High Streets now appear to be clones with only global chains in place particularly in the retail food industry. Read more